MountainOne is excited to announce that it has been named a 2024 American Bankers Association (ABA) “Brand Slam” Award Winner for Best Video! This honor marks MountainOne’s 18th marketing industry award, all earned since the launch of its brand campaign in 2019.
The ABA Brand Slam Awards recognize excellence in bank marketing across six key categories: video, integrated marketing, website redesign, public relations/community engagement, social media, and out-of-the-box idea. MountainOne is proud to have won in the Video Campaign category for its piece, “Mo’s Storybook.”
Created in collaboration with HATCH The Agency, MountainOne’s award-winning video, “Mo’s Storybook,” introduces their new children’s storybook, “How to Climb a Mountain.” The video featuring Mo, MountainOne’s Spokesgoat, is part of a larger effort to engage young audiences in financial education, making financial literacy more approachable.
The Brand Slam Award was presented to MountainOne and five other financial institutions on October 7, 2024, at the ABA Bank Marketing Conference in Chicago, Illinois.
“Our team is incredibly proud to receive this Brand Slam Award from the ABA,” said Jill Amato, Senior Vice President of Marketing and Community Banking Officer at MountainOne. “The video was a fun and engaging way to introduce our “Mo’s Storybook” initiative to our Mountaineers, community partners, and customers.” Amato noted that the video debuted at MountainOne’s 175th Annual Meeting earlier this year, when the initiative was first unveiled. “When we first introduced Mo as part of our brand campaign in 2019, we knew we had something special. It’s been an exciting journey bringing Mo to life, and he’s become a beloved and relatable figure for both our customers and our Mountaineers.”
About the Mo’s Storybook Initiative
MountainOne’s storybook “How to Climb a Mountain” is the first in a series of books featuring Mo the Spokesgoat that promote positive life lessons, literacy, and financial education for MountainOne’s youngest customers and community members. MountainOne’s Storybook Team travels to schools, libraries and community partner organizations to host readings, financial education workshops, and Spokesgoat meet-and-greets with kids in the community. A second book is in production and scheduled to be published in spring 2025.
About MountainOne
MountainOne is a mutual holding company headquartered in North Adams, MA. Founded in 1848, MountainOne Bank provides a complete array of personal and business banking and electronic services. MountainOne Bank is Member FDIC and Member DIF. Products and services are offered at full-service offices in the Berkshires (Pittsfield, North Adams, Williamstown) and on Boston’s South Shore (Quincy, Rockland, Scituate).
The financial advisors of MountainOne Investments offer securities and advisory services through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services offered through CES Insurance Agency or MountainOne Investments. MountainOne Bank is not a registered broker-dealer or Registered Investment Adviser. MountainOne Bank and MountainOne Insurance are not affiliated with Commonwealth. MountainOne Investments’ main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
Insurance and Investments are not insured by the FDIC and are not deposits or obligations of, or guaranteed by, any depository institution. Funds are subject to investment risks, including possible loss of principal investment.